In the dynamic vaping world, brands must adapt to changes, whether market-driven or legally imposed. One such brand that has recently undergone a significant transformation is the globally recognized disposable vape brand Elf Bar. Due to a trademark infringement lawsuit, the brand has been compelled to rebrand itself as EB Design in the United States. This article delves into the reasons behind this change, its implications, and what consumers can expect from the newly rebranded EB Design.

The Genesis of the Name Change

The journey from Elf Bar to EB Design began with a trademark dispute initiated by VPR Brands. In 2017, VPR applied for the trademark of ‘ELF’ Elf Bar’s parent company, Shenzhen Weiboli Technology Co Ltd, seeking to trademark ‘Elf Bar’ in the US in 2020. However, due to a lack of communication with the trademark office, the application appeared to be abandoned, leading to the enforcement of the name change.

The Impact of the Rebranding

Despite the rebranding, the essence of the brand remains intact. The design, quality, and performance of the products are unchanged, ensuring that the vaping experience for consumers remains consistent. The only noticeable difference is the brand name and logo on the packaging.

The Future of EB Design

While the name has changed, the commitment to quality and innovation has not. EB Design will continue to offer the same flavors and vaping products that Elf Bar was known for. The brand is committed to maintaining the high standards set by Elf Bar, ensuring that the vaping experience remains top-notch.

EB Design’s products will continue to feature the same elements as the original Elf Bar products. The shapes of the vape products won’t change, nor will the recognizable color themes used for all products within the brand.

Navigating the Market

With the rebranding, consumers might notice that the original Elf Bar branding is gradually disappearing from the shelves in the US. However, the newly designed EB Design products are readily available. Consumers should be cautious about counterfeit products and only purchase from reputable online or in-store retailers.

A Closer Look at EB Design’s Product Line

EB Design, formerly Elf Bar, offers an extensive range of vaping products. Despite the name change, the brand delivers the same high-quality vaping experience. From compact, portable devices to larger, more robust models, EB Design caters to a wide range of vaping preferences.

Some of the best selling products from Elf Bar

How to Verify the Authenticity of Your EB Design Product

In the wake of the rebranding, it’s crucial to ensure the authenticity of your EB Design product. Consumers can verify the authenticity of their products using the QR codes provided. If the product is counterfeit, consumers can report these directly to the company.

The Impact of Legal Challenges on the Vaping Industry

Legal challenges, like trademark disputes, can significantly impact the vaping industry. They can lead to rebranding, as in the case of Elf Bar. They can also influence market dynamics, consumer trust, and brand reputation.

The Role of Trademarks in the Vaping Industry

Trademarks play a crucial role in the vaping industry. They protect brand identity, prevent consumer confusion, and can be a source of legal disputes. As seen in the Elf Bar case, trademarks can significantly influence a brand’s trajectory.

Understanding the Global Presence of EB Design

Despite the rebranding in the US, the Elf Bar name remains the same in other markets, thanks to existing Chinese and UK trademarks. This global presence under two names showcases the brand’s adaptability and commitment to serving its international customer base.


The transition from Elf Bar to EB Design is a testament to the brand’s resilience and adaptability. Despite the legal hurdles, the brand continues to provide high-quality vaping products under a new name. As the vaping industry continues to evolve, EB Design is poised to navigate these changes and continue to serve its loyal customer base.